You can contact the author (Teguh Hidayat) by email, teguh.idx@gmail.com. The author live in Jakarta, Indonesia.

See my pictures in Instagram, @teguhidx.

Adira Dinamika Multifinance

Warren Buffett once said that, when calculating the value of a company, do not only look at the company’s tangiable assets like plants, inventories, receivables etc, but also look at intangiable assets such as reputation, power of brands, and company’s competitive advantages. In short, if there are two companies with the exact same book value, but company A have a better reputation and its products also more well-known to the public than company B, then Buffett would pick company A, even if the price is higher.